Email Marketing Manager Job at Robert Half, Arlington, TX

  • Robert Half
  • Arlington, TX

Job Description

Email Marketing ManagerWe’re looking for an Email Marketing Manager with a strong track record in campaign execution and performance management to drive engagement, retention, and revenue through strategic email marketing initiatives. This role will own the end-to-end email lifecycle — from planning and execution to optimization and reporting.What You’ll DoLead end-to-end email campaign execution, including planning, segmentation, deployment, and QAManage and optimize automated and triggered email programs (lifecycle, nurture, retention, etc.)Analyze performance metrics (open rates, CTR, conversion, revenue) to drive continuous improvementDevelop testing strategies (A/B and multivariate) to optimize subject lines, content, timing, and audience segmentationPartner with creative and content teams to produce compelling, on-brand email experiencesOwn email calendar and ensure alignment with broader marketing campaigns and business prioritiesMonitor deliverability, list health, and compliance with email marketing best practicesReport on campaign performance and provide actionable insights to stakeholders

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